IZABELLA IUREC
Izabella Iurec is a Calgary-based fitness professional, entrepreneur, and performance-driven coach, and serves as Social Media & Sales Director at The Performance Code. She leads the brand’s digital presence and audience growth strategy, translating performance psychology into content that drives engagement, reach, and real-world impact. Izabella brings a strong foundation in both fitness and sales. She currently works as a Sales Manager with F45 Training, and has previously held roles as a Personal Trainer with Crunch Fitness and in sales with GoodLife Fitness, giving her a deep understanding of client behaviour, motivation, and results-driven coaching.

In the digital space, Izabella has worked as a Social Media and Marketing Manager with Strawberry Marketing Agency, where she developed and executed brand strategies focused on growth, positioning, and audience engagement. She also works as a model with Monica Model Management, bringing a unique perspective on branding, identity, and visual storytelling. She is also the founder of her own fitness brand, a YouTube fitness creator, and a mindset coach, where she shares content focused on discipline, consistency, and high-performance habits. Her work centers on helping individuals bridge the gap between intention and execution, both in training and in life. Her philosophy is simple but powerful: small, consistent actions, executed daily, compound into meaningful, lasting results.
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