ABOUT US
The Performance Code ecosystem includes:
The Performance Code Show
A show featuring conversations with athletes, founders, coaches, and operators on pressure, decision-making, and sustained performance, combining psychology and neuroscience with real-world experience.
The Performance Code Book
Published by NYC Skyhorse Publishing (Peakpoint Press), the book introduces aneuroscience-based framework explaining how belief, perception, and nervous system predictionshape human performance.
Elite Personal
Training
Training
Physical training programs led by Olympic-level performance coaches, focused on building physical resilience, stress regulation, and performance capacity through structured, high-performance systems.
The Performance Code Retreat
A 5-day immersive retreat combining performance psychology, elite physical training, andstructured experiences designed to help participants strengthen both mental and physicalperformance systems.Together, these offerings translate the science of human performance into practical environments where individuals can learn, train, and apply the principles that supportsustained execution under pressure.
Psychotherapy & Psychological Services
Clinical psychological services are delivered through our partner clinic Neuropsych &Counselling , where licensed psychologists provide psychotherapy and psychologicalassessment for individuals seeking performance optimization and mental health support.
Paige is a licensed provisional psychologist (College of Alberta Psychologists), co-founder of The Performance Code, and author of The Performance Code: How Belief, Perception, and the Mind Predict Performance (Skyhorse Publishing, Peakpoint Press). Her work bridges clinical neuroscience, performance psychology, and entrepreneurship. She blends her experience in neuropsychology and clinical psychology with the strategic mindset of a startup deep-tech founder and varsity athlete to help high-achieving professionals master stress, decision-making, and emotional...
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Eduard Soponar is an entrepreneur, performance coach, and co-founder of The Performance Code whose work focuses on the intersection of elite athletic discipline, entrepreneurship, and high-performance training. His career combines experience in competitive sport, startup leadership, and large-scale partnerships across business, technology, and entertainment. Eduard spent over 14 years as a competitive swimmer, competing internationally and representing Romania on the national team. In 2015 he broke a Canadian swimming record, an achievement that reflected...
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Myron Welik is an entrepreneur, partnership strategist, and author of The Jackhammer Effect, whose work focuses on building high-impact collaborations between brands, creators, and organizations. His career has centered on identifying partnership opportunities others overlook and executing strategic relationships that create meaningful commercial and cultural impact. Over the course of his career, Myron has developed partnerships across global brands, sports organizations, entertainment properties, and consumer companies. His work includes...
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Valerii Burykin is a Calgary-based videographer and visual storyteller who brings a cinematic, detail-oriented approach to capturing performance, identity, and real-world moments. As the lead videographer for The Performance Code, he is responsible for translating high-performance conversations into visually compelling, high-quality content that resonates across platforms. With over four years of experience in videography and content creation, Valerii has worked across a range of projects including brand content, events...
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Izabella Iurec is a Calgary-based fitness professional, entrepreneur, and performance-driven coach, and serves as Social Media & Sales Director at The Performance Code. She leads the brand’s digital presence and audience growth strategy, translating performance psychology into content that drives engagement, reach, and real-world impact. Izabella brings a strong foundation in both fitness and sales. She currently works as a Sales Manager with F45 Training, and has previously held roles as a Personal Trainer with Crunch Fitness and in sales with GoodLife Fitness...
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